In the UK, a survey of children aged eight to 11 has found that 25% used a book token distributed on World Book Day (WBD) last year to buy a book for the first time.
The National Literary Trust’s survey of more than 9000 children also found that 90% were aware of WBD and almost 60% were inspired to read more because of it.
WBD director Kirsten Grant said of the survey: ‘We’re extremely proud of how deep and wide the impact of World Book Day continues to be in the lives of children and young people all over the UK and Ireland, particularly in light of the recent news that one in ten people don’t own a single book. Evidence suggests that there is a lost generation of readers amongst today’s adults, but we truly hope and firmly believe that, through giving children and young people greater access to books, World Book Day is ensuring that the next generation carry a love of reading with them on into adulthood.’
WBD was founded in the UK in 1997 by Penguin Random House UK chair Gail Rebuck. Each year £1 World Book Day book tokens are distributed in schools across the UK and can be exchanged for pecially published £1 WBD books. Reported by Booksellers 3/3/17.